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Not every digital transformation requires radical changes. Axon Ivy has the experience to support and advise you in your project.

Digital Transformation Instead of Disruption

6 min reading time

Transformation is one thing, disruption another. The former is necessary, the latter a regrettable consequence. Both are often used to describe digitalization, but they are two different things. Digital transformation rarely means the invention of a new business model but rather the digitalization of processes. Disruption, on the other hand, is a radical upheaval and realignment of the corporate concept. This confusion between the two terms can lead many SMEs and mid-sized companies to hesitate when addressing digitalization, ultimately hindering their progress.

Why Are Companies Struggling with Digitalization?

Digital transformation is crucial for businesses where agility, efficiency, and speed define competitiveness. It becomes particularly important when customer expectations evolve beyond what the current value proposition can deliver. Companies might also pursue digitalization to stay competitive or to align with market standards, avoiding the perception of being outdated with an analog approach.

End-to-End Digitization

The end-to-end digitization and constant optimization of business processes are key success factors in digital transformation. Many companies fall short by only digitalizing processes that directly impact performance or customer interactions. Despite having enormous untapped potential, the digitalization of hidden processes and the backend is neglected.

In everyday business operations, manual tasks, media discontinuity, and unwieldy Excel spreadsheets can degrade customer service quality. To address this, businesses need to consistently digitalize end-to-end processes to establish modern, proactive customer service.

Digital business platforms offer the possibility of automating business processes quickly and easily. These agile systems integrate with existing infrastructure, leveraging functions, data, logic and business rules in such a way that information is available to customers, employees and partners at the right time. With graphic modeling and low-code capabilities, these platforms can be scaled and utilized by departments without extensive IT resources.


“The end-to-end digitization and constant optimization of business processes are key success factors in digital transformation.”

Rolf Gebhard Stephan, CEO Axon Ivy AG

Rolf Gebhard Stephan

CEO Axon Ivy AG


Managed Business Processes

Digitalization platforms streamline complex processes by guiding operators through each step. They automate the tasks of determining when and where actions are needed, as well as managing specific rules and deviations. This automation enhances operational efficiency, resulting in faster and more reliable service delivery. Consequently, customers benefit from a seamless experience with their needs addressed efficiently and with minimal effort.

For companies, the introduction of a digitalization platform – also commonly known as a digital process automation (DPA) platform – is an important step in keeping pace with the digital transformation and remaining successful on the market. This transition does not necessarily need to be disruptive or involve a complete overhaul of the business model. However, for continuous improvement, digital transformation should be a top priority for any company.


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