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Rolf Gebhard Stephan
by Rolf Gebhard Stephan

The changing dynamics affecting the market, given the digital age, are immense. Due to new customer needs and competitors, companies must take appropriate measures. However, these often only concern the digitalization of sub-processes. This ensures neither the simplification nor increased efficiency of the whole process. The right approach must therefore be "end-to-end digitalization."

 

Changing customer needs requires action

The digital age is constantly creating new opportunities. Companies face the challenge of quickly transforming existing business models accordingly and developing new, sometimes disruptive, business models. It is important to note that customers, aware of the potential of digitalization, are becoming the pacemakers in this ecosystem. They appreciate and use the versatile information and transaction possibilities of the (mobile) Internet. Intuitive, efficient, and permanently available services and products are required across all industries.

However, customer needs and corporate reality often diverge. This has been realized earlier by new competitors. Using innovative and lean solutions beyond the digitalization of existing business models, they are penetrating the market to break up previous value chains and offer themselves as preferred contact partners for digitally savvy customers. But established companies are increasingly aware of the gap between their customers' digital requirements and the existing offerings. However, the initial situation is often complex due to heterogeneous processes and constantly growing IT landscapes.

 

Incomplete digitalization strategies with stand-alone solutions

To meet customer demands, the focus is often placed on individual measures, specifically optimizing the customer's front end. Examples of such isolated solutions are the modernization of the website or the introduction of an app. While these often make sense, they do not necessarily entail more efficient processes. The problem is only dealt with on the surface, while many complex processes continue to be run manually in the background.

If, for example, entered data still ends up in the email inbox of a person after introducing an app, who, in the end, must enter it manually into additional systems, it becomes apparent that the immense potential of end-to-end digitized processes has not been exploited. These allow data to be connected directly and tasks to be automatically forwarded to the right people without manual intervention.

 

New standards, thanks to continuously digitalized processes

Sustainable digital transformation in the enterprise requires agile and holistic strategic thinking. Instead of viewing processes separately, companies should seize the opportunity for a paradigm shift in isolation of one another. The goal is to digitize all process steps from beginning to end.

Thanks to consistent end-to-end digitalization, a company can optimize all value chain stages into a single data-driven and customer-centric process. To avoid media disruptions, this must run via a digitalization platform. In addition to customer orientation, the internal process's efficiency and competitiveness will also be continuously improved.

 

End-to-end digitized with Axon Ivy

With Axon Ivy missing end-to-end core processes and inefficient back-office workflows, or the development of new disruptive business models can be addressed. It does not matter whether individual or specific specialized solutions are required. Customer needs can be transformed into a precisely fitting end-to-end solution. For example, end-to-end digitized processes promote faster decision-making by customers and the integration of third parties without leaving the existing IT landscape. They also provide the insights needed to identify changing customer needs immediately.

Ongoing digitalization and the associated data growth require efficient, agile, and customizable solutions. End-to-end process digitalization is the answer.

Axon Ivy Tip

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