Trends, stories and background information on digitalization

Digital Process Excellence: Why Market Leaders Go Beyond the Standard

Written by Oliver Deutsch | Jun 03, 2025

Uncover hidden efficiency killers: Why standard software slows you down—and how smart automation puts your business back in the fast lane.

The Hidden Growth Killer in Your Organization

In today’s business world, every second counts. But reality looks different in many companies: approvals that take weeks, isolated systems that slow down operations, and compliance requirements that lead to inefficient workflows. Instead of driving productivity, these factors hold your business back.

The numbers speak for themselves: companies lose significant sums due to rigid standard software that ties up valuable resources and burdens teams with manual, error-prone workflows. Missing system integrations prevent informed decisions and delay critical processes—right when speed is crucial for success.

Another major issue: many companies attempt to customize their ERP or CRM systems to meet specific needs. But this strategy often leads to a dead end. Once modified, these systems lose their ability to be updated, become costly to maintain, and stifle innovation.

A smarter approach? Keep core systems untouched and implement flexible automation solutions for process customization. This way, your core software remains updatable—while tailor-made processes meet your business requirements with precision.

The Pressure to Change Is Mounting

The market is evolving at unprecedented speed. New regulations, ever-rising customer expectations, and disruptive technologies are putting businesses under constant pressure to adapt. Recent findings from Forrester (2024) are a wake-up call:

74% of companies say their standard software lacks the flexibility to meet changing business needs.

65% cite manual workflows as the biggest barrier to greater efficiency.

Companies stuck in rigid processes can't react fast enough to market changes—and that delay can cost them their competitive edge.

The Path to Digital Process Excellence

To not just survive—but lead—in today’s marketplace, businesses need automation solutions that dynamically adjust to evolving demands. Flexibility is key to building agile processes, integrating regulatory requirements seamlessly, and optimizing operational workflows.

Organizations that think beyond standard software can:

  • Sharpen their competitive advantage

  • Accelerate innovation

  • Cut operational costs sustainably

Those who design their processes to be both digital and adaptable don’t just improve daily efficiency—they build a future-proof position in an increasingly dynamic business environment.

Compliance: From Cost Driver to Strategic Advantage

The flood of regulatory requirements—GDPR, NIS-2, ESG—is growing exponentially. According to Deloitte studies (2024), nearly 60% of companies faced fines or audit challenges in the past two years. The penalties can be severe—up to 4% of annual revenue for GDPR violations.

Compliance must shift from a cost burden to a competitive edge.

Leading companies rely on:

  • Automated compliance integration: Regulations are embedded directly into workflows

  • Digital audit trails: Full traceability across every process step

  • Predictive compliance: AI-driven early detection of potential risks

In practice, companies that automate compliance processes reduce risk by up to 40%—while simultaneously accelerating execution.

System Integration: Breaking Down the Data Silos

Fragmented IT environments disrupt enterprise-wide data flow. Legacy systems operate in isolation, creating media discontinuities and delaying time-sensitive decisions. The result? Inefficient processes, rising operating costs, and falling employee satisfaction.

What C-level leaders need:

  • API-first strategy: Seamless connection of all business-critical systems

  • Real-time data orchestration: Automated syncing across ERP, CRM, and DMS

  • Centralized governance: Unified control of processes across system boundaries

According to Gartner, companies with a well-defined integration strategy boost efficiency by up to 50%—a measurable competitive advantage with direct impact on profitability.

Process Excellence: Far Beyond Basic Automation

The strategic challenge: Simple process digitization unlocks only 30% of the potential value. Without continuous optimization and data-driven analysis, inefficiencies persist—and true competitive advantage remains out of reach.

Future-ready organizations focus on:

  • KPI-based process control: Real-time monitoring of critical performance indicators

  • Predictive process analytics: Early identification of process bottlenecks

  • Continuous process optimization: Automated adjustments based on performance data

  Preconfigured Standard Software Tailored Automation
Flexibility Limited adaptability to specific needs Fully customized to business requirements
Integration Challenging to embed into existing systems Seamless integration with existing IT landscape
Cost

Low initial investment, higher long-term costs due to customization

Higher upfront investment, more cost-efficient long term

Success Factors of Tailored Automation

Three core elements distinguish successful automation strategies from generic standard solutions:

1. Low-code platforms with enterprise-grade capabilities

  • Fast development—collaboratively driven by business and IT

  • Seamless integration into existing enterprise architecture

  • Scalability for global, complex organizational structures

2. Balance between standardization and flexibility

  • Prebuilt best-practice templates for rapid implementation

  • Flexible customization for industry-specific requirements

  • Modular architecture enabling continuous improvement

3. Proven ROI backed by benchmark data

  • 30–50% faster process execution

  • 40% reduction in compliance-related risks

  • Up to 60% fewer process-related errors

Implementation: The Strategic Path to Success

Rolling out tailored automation solutions requires a strategic approach that goes far beyond pure technology deployment:

1. Strategic Change Management

  • Early involvement of executive leadership to ensure company-wide buy-in

  • Step-by-step transformation along the value chain

  • Clear, consistent measurement of results

2. Partner Ecosystem as a Key Success Factor

  • Experienced implementation partners with proven expertise

  • Industry-specific know-how for regulatory compliance and security

  • Long-term support beyond go-live

Successful transformation projects show that strategically planned implementations can reduce time-to-value by up to 50%—while maximizing return on investment.

Success Stories

Pharma Excellence
A global pharmaceutical company tripled the speed of its approval processes while increasing regulatory compliance. The game changer? Seamless integration of compliance requirements into automated workflows.

Energy Sector Transformation
An energy provider digitized its customer service center using an omnichannel solution with integrated end-to-end processing. The results: onboarding 30 times faster, productivity up by more than 30%, and complete process transparency.

Looking Ahead: The Next Technological Leap

The future of process automation will be shaped by three key technologies:

1. AI-powered Process Optimization

  • Automatic identification of improvement opportunities

  • Continuous process adjustments to reflect changing conditions

  • Proactive error prevention through predictive analytics

2. Next-Gen Process Mining

  • Real-time analysis of complex process landscapes

  • AI-driven recommendations for process optimization

  • Automated implementation of identified improvements

3. Hyperautomation as a Strategic Imperative

  • Integrated use of AI, RPA, and low-code platforms

  • End-to-end automation across system boundaries

  • Self-healing processes with minimal manual intervention

Conclusion: Choosing Excellence

Standard software can no longer meet the fundamental needs of modern businesses—the data makes that clear. In a world where agility and adaptability define success or failure, tailored automation has become a strategic imperative.

Companies that seamlessly integrate their processes, continuously optimize operations, and adapt flexibly to new demands don't just improve efficiency—they redefine their competitive position. They reduce risk, accelerate innovation, and lay the foundation for sustainable growth.

For C-level decision-makers, the question is no longer if they should invest in tailored process automation—but how quickly they can act to secure a decisive advantage. Because true excellence isn't about conforming to standards—it's about setting your own.